I feel i can get more from social media now with a new approach. Companies do a terrible job of quantifying social media. Jim sterne, founder, emetrics marketing optimization summit. To understand where were headed with this discussion of social media metrics, it will probably help to start with some definitions. Metrics avinash loves for measuring the impact of social media. Download for offline reading, highlight, bookmark or take notes while you read web analytics 2.
This may be one of the first books dedicated to socia media metrics and analytics guru jim sterne does a great job of setting ground rules. In the case of metrics, the art is in the tweaking and testing. Avinash argues that the metrics they should be measuring are. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media. In his writing and speaking kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics. An hour a day, avinash explains how to measure, analyze, and act upon todays quickly evolving web technologies and trendsincluding social media, video, mobile, and. Web analytics have come a long way from the first baby steps back in the late 1990s and this book by avinash kaushik is a thorough introduction to the current stateoftheart. An hour a day, avinash explains how to measure, analyze, and act upon todays quickly evolving web technologies and trendsincluding social media, video, mobile, and online usercentric design options.
I know i struggled for a bit with grasping what some of the popular metrics were really getting at, so i hope its helpful to see it all laid out here. Oct 29, 2016 nothing can beat sitting back with a hard copy of a book but since this is about web analytics it would be ironic if i didnt mention any online resources. Earlier this year i bought and read avinash kaushik s web analytics 2. Social media time to rethink your marketing metrics. Jan 27, 2017 here is a look at some of the most popular avinash kaushik quotes to know. Review of social media metrics small business trends. I have come to believe that this is probably the best way to be successful in blogosphere. Conversation rate cor is a ratio of comments per post or video or tweet or pin etc. Here is a look at some of the most popular avinash kaushik quotes to know. What is the best book on digital marketing analytics.
Occams razor by avinash kaushik digital marketing and. The art of online accountability and science of customer centricity ebook written by avinash kaushik. Conversation, amplification, applause, economic value 460 comments print pdf i am going to break one of my unspoken cardinal rules. Simplify complex marketing the cofounder and chief education officer for market motive. To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it. Ultimately social media is not just about how social your company is. Even though the economy was a disaster, everybody wanted to know how to measure the success of social media so social media metrics hit the street just in time for the first 2010 summit in san jose.
Avinash kaushiks 4 key metrics to measure social media. Known for his book, web analytics kaushik as delivered various notable keynotes and is considered one of the most influential contributors to the web analytics association. Universities around the world have integrated market motives curriculum into their marketing programs, and. Get social media metrics for dummies now with oreilly online. True if you wanted to measure the number of promotions i. In my oct 2011 post, best social media metrics, id created four metrics to quantify this value. Aug 05, 2015 digital marketing and data analytics are more important than theyve ever been in the highly digital age of 2018 and beyond.
Oct 26, 2009 adeptly address todays business challenges with this powerful new book from web analytics thought leader avinash kaushik. Jan, 2017 avinash kaushik is an indian entrepreneur, author, and public speaker. The art of online accountability and science of customer centricity. Oct 11, 2011 the always thoughtful and inspiring, avinash kaushik, suggests that there four social media metrics that we should focus on measuring across channels.
Social media is a hard rock to break and i never get the desired results from social media but you have explained step by step that how to collect juice from social media. I am great fan of avinash and really inspire me a lot in many ways. Applying avinash kaushiks best social metrics framework for. Do what you never thought possible with social media metrics paperback by. It provides specific recommendations for creating an. But to grow organically on social media you will have to read some highquality social media analytics metrics books. Ive spoken many times about avinash and his wonderful blog occams razor which this book being the pinnacle piece of the writings on that blog. The art of online accountability and science of customer centricity at. What are the best books on social media analytics metrics. Data storytelling with avinash kaushik whole whale. The always thoughtful and inspiring, avinash kaushik, suggests that there four social media metrics that we should focus on measuring across channels. While expanding upon the industryshaping lessons from his bestselling book web analytics.
Avinash kaushik is an indian entrepreneur, author, and public speaker. Its worth reading the whole thing but, given our focus on tribebuilding, i wanted to give a summary of the chapter on social web analytics. Applying avinash kaushiks best social metrics framework. Keynotes for 2010 emetrics marketing optimization summit. Success metrics in business are based on business goals where fame does not always equate to fortune. In general, social media roi is the return a company gets from the time, money, and resources spent on social media marketing. This book sets you on your way, but then its up to you to keep learning and modifying what works and what doesnt. Social media has brought unprecedented change in the way a business markets its services and products online, as well as how it communicates to customers.
I loved reading brian cliftons advanced web metrics. A noted speaker and writer, he has presented at many conferences throughout the world, and in 2008 wrote the book, multichannel marketing. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly. Outcome kpis ensure that your web analytics are meaningful. Avinash kaushik has written the book on web analytics two actually. He will share specific metrics, tools and approaches that will truly help you measure success of your social media efforts.
Quotes are not sourced from all markets and may be delayed up to 20 minutes. Only write about real problems and measurement that is actually possible in the real world. Tracking daily metrics social media metrics for dummies. I am going to keep on updating this post over the next few days by adding more links below. Overall, i found social media metrics to be a useful book, but one that was let down by unnecessarily overcomplicating and overanalyzing a topic that already confuses people.
Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It would have benefited from being a lot shorter one that an entire marketingcommunication team could refer to. The second book would be an advanced book that would allow the first books readers to truly become super analysis ninjas, and for those that had not read the first book to have the finest possible immersion in web analytics. After avinash kaushiks first bestselling book web analytics. Even with a few minor technical issues, avinash rolled with the punches and jumped right into what is wrong with online marketing today, and how it can be fixed. Mar 03, 2010 avinash kaushik has written the book on web analytics two actually. Social media today is where the world wide web was in 1995. At best, they try to apply the same metrics they use to track their websites, but social media is different and should therefore be measured in a different way. Speakers emetrics marketing optimization summit san jose 2010. This book isnt about justifying social media at large or a collection of tactics. Avinash kaushik featured in the book pioneers of digital avinash kaushik he is the bestselling author of web analytics an hour a day, a prolific blogger and mustsee keynote speaker, who has distilled the art of navigating web metrics into an entertaining, engaging and valuable business essential. In it avinash shows you how to use the copious amount of online data to transform your organization from faithbased to data driven. Its a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. An hour a day by avinash kaushik for near six months and it has taken every week of six months to finally make it all the way through this book.
Avinash is a frequent speaker at such conferences as emetrics summits and adtech. How to measure and optimize your marketing investment by jim sterne. Information is provided as is and solely for informational purposes, not for trading purposes or advice. Conversation rate not to be confused with conversion rate. This tool measures these four best social media metrics across all social channels. I am thankful to gianluca for taking this interview and fantastic post. Avinash also gives a good overview that shows how to incorporate social media tools into a coherent measurement that identifies value. Adeptly address todays business challenges with this powerful new book from web analytics thought leader avinash kaushik. It is with immense excitement that i am sharing the news that i have just finished writing my second book. The latter was a hard core offering that covered all aspects of the subject. Outcome kpis ensure that your web analytics are meaningful posted by cyndi greenglass on february 3, 2014 in digital solutions avinash kaushik tells us in his book web analytics 2. When avinash kaushik is giving the opening keynote you know that youre in for a treat. Any business venture should yield short and, hopefully, longterm value.
Avinash is doing great job with ga and his book is almost sold in each part of the world. See more ideas about web analytics, books and social media analytics. He goes on to say that only with the right skills, processes and technologies, can you. The coverage of social media and mobile analytics is sparse and thats my only gripe. Market motives curriculum is endorsed by search engine guide, search engine strategies, search engine journal, the digital marketing association, rasmussen college and many others. I had spent eight years producing emetrics which kept me from writing another book. The book reinforces its points through wellorganized examples and covers virtually all the current online tools available. Social media is clearly not an exact science and keeps evolving, but its clear that measurement tools need to evolve as well in order to make it a viable business proposition and in order to remain relevant. Aug 06, 2018 digital analytics is the analysis of qualitative and quantitative data to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes both online and offline. So, the following compilation is all about books and blogs. I want to jump in and talk through some of those metrics he just rounded off.
While other books explain why social media is critical and how to go about participating, social media metrics focuses on measuring the success of your social media marketing efforts. After avinash kaushik s first bestselling book web analytics. Shari will share some of the magic and metrics they use to track the performance of online video, the importance of understanding and acting on what the data is. Many people are learn the things by his video, his blog, through social media and many more. Conversation, amplification, applause, economic value. A mustread for marketing and business people, user experience designers and web site architects. Avinash outlines not only how to bring the right approach to social media but also shows you how to leave old world measurement techniques behind. Keynotes emetrics marketing optimization summit san. Avinash kaushik featured in the book pioneers of digital. Avinash kaushik is an indian entrepreneur, author and public speaker.
625 146 227 1494 718 1590 1062 1090 177 72 795 592 586 1250 1211 523 1248 708 840 482 1045 1399 403 1108 706 163 1393 508 1491 1357 666 594 1317 496 680 892 1019 1227 297 356 1246 160